Driving Awareness
& Connection
in a New Market
& Connection
in a New Market
OOH, Social Media, Branding
Client: Dalton Corp
Client: Dalton Corp
With Dalton Corp.’s expansion into the U.S. automotive market, a comprehensive range of brand and marketing materials was developed to establish a strong visual identity in National City, California. Projects included large-scale billboards, social media campaigns, and community engagement initiatives, such as sponsorships of local sports teams, custom-designed shirts, and logos for emerging programs and activations.
Branded print materials were developed to strengthen dealership sales and marketing efforts, helping to establish Dalton’s presence in a competitive market. The brand strategy and design centered on building awareness, fostering connections, and cultivating loyalty within a new community.
