Lucha Libre: An Immersive Themed
Experience
Experience
Product Development, Packaging, Illustration & Design
Client: San Diego Hockey Team
Client: San Diego Hockey Team
A one-of-a-kind Lucha Libre Wrestling Night bobblehead was created for the San Diego Gulls, from initial sketch to final production. Inspired by Mexican wrestling while maintaining the team’s brand identity, this piece was part of a larger themed campaign.
The packaging was hand-illustrated, drawing from retro wrestling posters, and incorporated creative ways to showcase player statistics. To complete the experience, a matching Game Day Program, social graphics, and advertisements were designed, ensuring a cohesive and engaging visual identity for the event.
